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NPS can be as low as −100 (everybody is a detractor) or as high as +100 (everybody is a promoter). An NPS that is positive (i.e., higher than zero) is interpreted as a Good rating. An NPS of +50 is excellent. (Sources: Call Centers for Dummies, By Real Bergevin, Afshan Kinder, Winston Siegel, Bruce Simpson, p.345, Wikipedia.org).
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Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth. Developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix, NPS was introduced by Reichheld in his 2003 Harvard Business Review article "One Number You Need to Grow".